AWAKEN YOUR DREAMS. LIVE BOLDLY.
PHILOSOPHY
To be more New York is to stop tolerating life
and to start living boldly
Somewhere within you, there is a dream.
A calling, from deep in your heart, that makes you feel alive.
Be it a big vision, a side passion or just an inkling of an idea,
it is born from an inner knowing, fuels your enthusiasm and gives you a sense of momentum.
Yet, how many of us, when we packed away the dress-up costumes we’d outgrown as kids, packed away our dreams, too? How many of us quietly settled for less?
The truth is, we’re all here to answer our own soul’s calling.
We’re here to dream. To build. To create.
And who better to show us how than the biggest dreamer of them all:
New York.
Because New York is far more than a city.
She’s a global icon of hope and possibility.
A symbol of grit and tenacity.
An energy, an attitude, a state of mind.
To Be More New York is to go after your dreams, no matter how big or small,
and no matter where you live.
It’s to step onto your path with the city’s signature passion.
To get curious, so you can explore what’s possible.
To find your voice, so you can dream out loud.
To get uncomfortable, so you can embrace the unknown.
To believe in yourself, so you can show up fully.
To be unapologetically gritty, gutsy and glamorous.
To Be More New York is to give yourself permission to live boldly.
THE BOOK
lessons from
the city of dreamers
Living in New York was always my dream. But when I finally made the move, the city became so much more. She became my greatest teacher.
Ever feel like you’re tolerating life instead of truly living it? Like there’s a dream inside you that you’re quietly putting on hold?
Set against the iconic and vibrant backdrop of New York,
Be More New York is an inspirational personal growth book:
A rallying cry to awaken your dreams and live boldly.
Through my everyday encounters in and around the city, and my personal story of finding my voice, I share the lessons New York taught me. In three parts, the book will show you how to get curious about what lights you up, clear out what’s holding you back, and take it step by step towards creating the dream that’s calling you.
As much a walk through the streets of New York as an inner journey, this book invites you to harness the city’s creative energy and transformational spirit, no matter where in the world you live.
COACHING
what’s calling you?
Ready to connect to what fuels your aliveness and bring your dream – no matter how big or small – to life?
Together, we’ll draw on New York’s lessons as I coach you through how to get curious about what’s calling you, clear out what’s getting in your way, and take steps towards creating your dream.
$199
A power hour to dig into your buried dreams, connect to what lights you up, and set you on your bold path.
60-MINUTE
1:1 SESSION
$
BESPOKE
Your pace, your dreams, your life. Together we go deeper and turn your dream into reality.
$999
With the energy of like-minded dreamers, we’ll work through the roadmap and turn
your spark into real momentum.
answer the call
build the dream
IGNITE THE SPARK
PERSONALIZED
1:1 PLAN
6-WEEK
GROUP PROGRAM
IGNITE THE SPARK
ABOUT
Hi, I’m janice
For 30 years I’ve helped brands find their voice;
New York helped me find mine.
I’ve lived in four cities across three continents, but it was only in New York that I faced the question, “What do you really want?”
Born in South Africa, I followed my family to Australia at the age of 29, breaking a promise I’d made to myself years earlier on my first trip to New York: that one day I’d make the city my home. It took over two decades, and a trip to run the NYC Half Marathon, before the calling got too loud to ignore. I made the move with just two suitcases and my reawakened dream.
As a business and brand strategist working in large corporations, ad agencies and consultancies, I’ve spent my career dissecting the why. I later turned this curiosity inwards, exploring my own story, searching for my own why and answering the question, “What do you want?”
Be More New York – the book and the brand – brings together my strategic and leadership expertise, my passion for coaching and writing, my life story and my love for the gritty, gutsy, glamorous lady that is New York.
STRATEGIST. WRITER. COACH.
WHAT’S NEXT IN THE BE MORE NEW YORK WORLD?
PODCAST
COMING SOON
workbooks
live events
merch
COMMUNITY
join THE movement of DREAMERs
What if we all lifted each other up to reach our greatest potential? What if we stopped playing small for fear of what others think?
Sign up below and be part of a movement of people supporting each other to claim and create our dreams!